![]() Share the campaign updates - but probably not the photos - on other social platforms. Hashtags give you a great way on Instagram to connect with communities beyond your existing audience. Then if you’re trying to use each post as a way to drive some other action (pre-saves, pre-sales, ticket sales, video views, giveaways, etc.), you’ll need to work that second request into the caption as well - and consider using the link in your Instagram bio to accommodate the second call-to-action. If someone is just scrolling through their feed, they’ll need to know that they can go to your profile to view the grid as it comes together. You might need to use two calls-to-action. It’s important to provide that context with each photo you post because you can’t expect that all your Instagram followers have actually been following along the whole time and know what’s going on. That’s fine, as long as you use the caption to let everyone know it’s SUPPOSED to look like that. If followers are just scrolling down their feed, one little tile might seem really strange on its own, especially if there are words being cut off. Provide context in the caption every time. Assuming you’ve split the image into a 3×3 grid, you’d upload the tiles to Instagram in this order:Ħ. If you want to build the final image correctly, you’ve got to post the tiles in the right order. ![]() Tiles should be posted from the bottom right to the top left. Some pixelation or blurriness might be inevitable, but try to minimize it by starting off as high-res as possible. … because you’re about to share much smaller components of that original image. Start with as hi-res an image as you can… So choose a 3×3 grid pattern (for a total of 9 images). If your final image is square, split it into nine smaller squares.Īgain, that’s just the most natural fit for how Instagram displays photos on your profile page. If you’re teasing the thing over the course of a week, but in the middle of that week you want to post a really awesome photo of a rabid flying squirrel eating a burrito, well, you’ve just interrupted the whole flow of the tiles, and now they won’t correctly fit together to form the final image. This only works if you post all the pieces of the image in sequence. The chopped up images must be shared sequentially, so be patient! You could mimic the technique on Facebook or Twitter, but it’s not as natural a fit, and plus, I think it’s cool when the artists I like do something that’s exclusive to a particular platform. So Instagram seems like the obvious place to try this technique of splitting a photo and then reconstructing it piece by piece. This works best on InstagramĪs I said above, Instagram has a standard, predictable way of displaying photos on your main profile page. Note: The image files it creates will not always be numbered in a way that corresponds to the order you should post the pictures to Instagram, so see step #10 below.
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